NOF Explained
The Firm
NOF began as a way to connect organizations with the right expertise for complex problems. It refined into something more specific - and more necessary.
The gap we kept encountering wasn't a lack of technology, it was too much technology and not enough intelligence. Most organizations either figure things out themselves, or a vendor sells them a stack of tools that solves the wrong problem. What's missing is the birds-eye view. The same clarity that lets a detective make an informed arrest, a lawyer build an airtight case, or a general choose a precise target. The best decisions at every level of business and government are made because someone had objective, structured intelligence into what was actually happening. That intelligence shouldn't be reserved for the highest levels of government and enterprise. Every organization has a right to see their own picture.
Intelligence
Properly structured, deep, and objective information. Intelligence is only useful if it's unbiased - a partial picture is still a blind spot.
Clarity
What a client gains from that intelligence. Not a report. A foundation. Awareness without tunnel vision. Relief that comes from actually knowing where you stand.
Objectives
Once you have clarity, your objectives become reachable. Investment, growth, structure, risk reduction - none of them can be effectively pursued without an honest, complete picture of where you currently are.
Intelligence
Properly structured, deep, and objective information. Intelligence is only useful if it's unbiased - a partial picture is still a blind spot.
Clarity
What a client gains from that intelligence. Not a report. A foundation. Awareness without tunnel vision. Relief that comes from actually knowing where you stand.
Objectives
Once you have clarity, your objectives become reachable. Investment, growth, structure, risk reduction - none of them can be effectively pursued without an honest, complete picture of where you currently are.
Reece Soukoroff
Co-Founder & Principal
Reece has worked in threat intelligence and security consulting across North America, Europe, Asia, and Africa - with both private organizations and public institutions including law enforcement and intelligence services. He has delivered executive briefings and workshops since 22, and built security frameworks for organizations ranging from single-person operations to Fortune 100 companies. He approaches every engagement the same way: find the full picture first, then build the plan.
Reece Soukoroff
Co-Founder & Principal
Reece has worked in threat intelligence and security consulting across North America, Europe, Asia, and Africa - with both private organizations and public institutions including law enforcement and intelligence services. He has delivered executive briefings and workshops since 22, and built security frameworks for organizations ranging from single-person operations to Fortune 100 companies. He approaches every engagement the same way: find the full picture first, then build the plan.
Serena Giugno
Co-Founder & Principal
Serena holds a 1st and 2nd level master degree in clinical psychology and criminology - and brings a background that sits at the intersection of human behavior, digital investigation, and enterprise security. She has worked as a private broker for a major European cyber intelligence firm, operated on the customer-facing side of one of Europe's largest cybersecurity organizations, and delivered intelligence briefings to aerospace companies, airports, and manufacturers across Europe and Asia. She generated over $1M in revenue in her first year in the industry. Fluent in Italian, English, and Spanish.
Serena Giugno
Co-Founder & Principal
Serena holds a 1st and 2nd level master degree in clinical psychology and criminology - and brings a background that sits at the intersection of human behavior, digital investigation, and enterprise security. She has worked as a private broker for a major European cyber intelligence firm, operated on the customer-facing side of one of Europe's largest cybersecurity organizations, and delivered intelligence briefings to aerospace companies, airports, and manufacturers across Europe and Asia. She generated over $1M in revenue in her first year in the industry. Fluent in Italian, English, and Spanish.
Noah Lang
Client Relations
Noah manages client relationships and engagement at NOF - ensuring that what gets delivered actually lands. His focus is on the people side of intelligence: making sure clients understand what they're looking at, what it means for them, and what comes next.
Clay Lancaster
Director
Clay built and runs one of the most successful outdoor guiding operations in North America. In that world, timely and accurate intelligence isn't a competitive advantage - it's the difference between a successful outcome and a failed one. He brings that same instinct to NOF: a sharp eye for where things are actually going, and a discipline around the quality of information that drives decisions.
Reach
NOF operates between Calgary, Alberta and Italy - with active experience across North America, Europe, Asia, and Africa. We work in English, Italian, and Spanish.
Our extended network includes specialists in OSINT, digital forensics, legal, cybersecurity, enterprise risk, financial intelligence, and regional threat analysis and more across multiple continents. When an engagement requires depth we don't carry internally, we know exactly who to call.
Reach
NOF operates between Calgary, Alberta and Italy - with active experience across North America, Europe, Asia, and Africa. We work in English, Italian, and Spanish.
Our extended network includes specialists in OSINT, digital forensics, legal, cybersecurity, enterprise risk, financial intelligence, and regional threat analysis and more across multiple continents. When an engagement requires depth we don't carry internally, we know exactly who to call.